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Preview the new Laird StandUp line - Available for purchase end of June!

PERFORMANCE VS. STABILITY IS NOT AN EITHER/OR PROPOSITION.

At Laird StandUp, our design emphasis is on shaping stand up paddle boards that deliver the ultimate stand up paddling experience. We believe that boards can be shaped to accommodate all levels of paddlers, while exceeding all expectations for stability and performance!

Happily married sports legends Gabrielle Reece and Laird Hamilton stay young and fit while encouraging their children and fans to embrace those same values.  

By Mike Lewis - Transworld Busines Photo: Tim Mckenna Other than Kelly Slater, no other surfer has as much mass-market recognition as pioneer Laird Hamilton. Hamilton and his crew are not only responsible for shaping the face of big wave surfing; from tow-in, to kiting, to foilboarding, and more; but also for revolutionizing Stand Up Paddling. Before it swept the lakes and rivers of the world, Hamilton was testing SUP shapes for training purposes, eventually getting addicted to the discipline and becoming one of its largest ambassadors. These days he’s taking on a new role in the SUP community as...

Industry News Release Date: September 19, 2012 Brand: Nidecker Location: Bellingham, WA and Malibu, CA, USA PRESS RELEASE Laird Hamilton and Nidecker are excited to announce a new partnership to develop stand up paddle boards, as well as the launch of a new brand: Laird StandUp. “Partnering with Nidecker is a very exciting prospect. I was impressed by their long history of technological innovations, and I knew they would be the perfect choice to help me produce the world’s best line of stand up paddle equipment,” said Laird. Nidecker CEO, Henry Nidecker, was equally enthusiastic, “Laird is a singular athlete,...

When I accepted the invitation from Captain Jacques Vincent to go for a sail on the experimental multihull hydrofoil and speed-sailing world record holder Hydroptere, I didn’t fully realize the experience I had signed up for, but it was an epic adventure I will never forget. For those of you unfamiliar with the sport of speed sailing, Hydroptere is a one of a kind, ultra-extreme trimaran, that doesn’t ride on the water but fly’s above it on 3 giant hydrofoils. Just the kind of yacht you would expect to attract foil-boarding expert Laird Hamilton. Extreme Athletes Attract Each Other  This...